EVERYONE’S Internet Web browsers(regardless of item or platform)Here’s the problem: All web servers cache (or put into memory)web HTML pages. If a visitor returns to make a purchase AFTER an update was made to the server they may see a relic “cached” variation of the content or even worse-your “buy now” buttons -being served from their own desktop!Here is an example of how your site might be affected ideal now.Say you change the price of a product on web page from $50 to$40. You then upload your buy page to your web server with the new$40 PayPal button.

EVERYBODY’S Internet Web browsers(regardless of product or platform)Here’s the concern: All web servers cache (or put into memory)web HTML pages. If a visitor returns to make a purchase AFTER an update was made to the server they might see a relic “cached” version of the material or even worse-your “buy now” buttons -being served from their own desktop!Here is an example of how your site might be affected right now.Say you change the cost of a product on web page from $50 to$40. You then submit your buy page to your web server with the new$40 PayPal button. And you wait and wait and … wait.If your web server’s cache does not refresh or if your client’s internet browser cache does not revitalize a visitor who clicks on your Adwords advert may get your old relic page. You could have been losing truck loads in lost revenue due to the fact that your web server or client’s browser is still serving up a page you uploaded days ago.You have paid for pay-per-click marketing (PPC ), hosting, etc, and still not made numerous sales– why– since when your customers went to pay you they were revealed the wrong price!Forget PayPal for a 2nd.

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