I received a number of interesting emails this week …

The first e-mail made me very curious just since of its length – it was extremely brief, however provided to ‘make you one million pounds in only 2 months’.

Now, as you can picture, I get many of these interactions each and every week and I generally like a little more information before I say either ‘send me some more info’ or ‘no thanks, this isn’t something that I’ll be using to my members’.

Because this was so brief … I was prompted into a reply. I do not understand if this was deliberate or whether it was simply lazy on the part of sender. Anyway, it worked … and I replied.The next message impressed me, it merely said … again … ‘I can make you one million pounds in 2 months, we have to satisfy’.

Well, by now I was incredibly suspicious, and I haven’t yet gotten a reaction to my email which simply checked out ‘Have you made this money yourself?’

Which brings me onto the point of proof …

Although I discover some remarkable concepts, if I can’t make them work for myself … or in the time that individuals declare that it’s possible, then I simply can’t go out to my members and state ‘this works’.

Evidence is an extremely effective marketing tool that just should be consisted of in order to be successful …

For instance, I’m dealing with someone at the minute that has an incredible health product, and I have actually recommended to her that the headline of the website need to be instantly followed by a testimonial, such as ‘I was suffering with x, up until I found y’.

Incredibly effective, yet so simple.I’m likewise working with someone that remains in the process of establishing their own Private detective online company. Once again, we are utilizing proof at the entry point of the website.Moving on … The

2nd e-mail that I wish to speak about was somebody questioning whether they could do this on their own … The e-mail was a series of questions that