Post it on your website, send out leaflets, and so on: “Do not forget to come see us at the ‘Bridal Program’ on this date, this location, this time, etc.”. Even if the Show has bride-to-bes sign up when they come in, attempt to get them to register with you. Deal a reward for reserving a Program that day or for scheduling their assessment! When the program is over, contact your leads as quickly as possible (1-3 days) to remind them of your services. (Perhaps a month or so after the Bridal Program date).
The Successful Bridal Show Guide
It’s bridal show season again … with the time and money you take into remaining in bridal shows, you want to get the most out of your presence there, right?! Here are some pointers …
1. Be sure to market that you will be at the Program! Post it on your site, send leaflets, and so on: “Do not forget to come see us at the ‘Bridal Program’ on this date, this location, this time, and so on”. Putting a sticker on the back of service cards and handing them out at Shows is a fantastic ad also– be sure to inform them that you have a bridal program and do individual assessments for FREE and ask to give any brides they know your card!
2. Once you are there, make certain you are set up and prepared prior to the brides begin coming in! Bring lots of literature (sales brochures and such)– it is better to have a lot of than to go out! Keep your booth tidy and attractive, not jumbled.3.
Create something imaginative to set yourself apart from your competition and bring attention to your booth: i.e. an exciting style, an unique offer, presentations, giveaways, samples, etc. … I utilize a small white Xmas tree with lia sophia boxes and silver ribbons tied to each one hanging all over the tree with a “Bride-to-be” tree topper (It’s a porcelain doll tree topper with a gorgeous white dress on)! Bring your Calendar! Schedule the Reveals ideal then!
4. Have a 3-minute infomercial prepared– rehearse it and understand it! You have approx 3 minutes to persuade a passer-by that you provide a service they require!
5. Don’t forget to dress the part! Believe of it like a business conference, since in a sense that is what it is. The bride-to-bes are searching for individuals to do service with. You would not appear to a wedding event in everyday clothing would you?
6. Never ever leave your booth unattended! And don’t consume at your cubicle. You constantly desire to represent an expert image. Even if it appears sluggish, you never ever understand who might be viewing.7.
When bride-to-bes come over your booth, begin up a discussion with them! Ask, “Are you preparing your unique day?” Be outbound and excited about their day and be delighted about your services and do not forget to SMILE. Remember– it is ALL ABOUT THE BRIDE-TO-BE! Ask if she has a photo of her gown or has one selected– let her understand you do you private assessments! If she has a picture, compliment her! Gush ladies– make her feel unique!
8. Even if the Program has bride-to-bes register when they come in, attempt to get them to sign up with you also. Free gifts and unique drawings at your cubicle can help here, too. Offer an incentive for reserving a Program that day or for arranging their assessment! TOTALLY FREE shipping is an incredible reward!
9. Once the show is over, call your leads as soon as possible (1-3 days) to advise them of your services. Send a letter or postcard thanking them for dropping in your booth and congratulating them once again on their engagement. Offer some sort of show discount rate or reward to get them to set an assessment with you.10.
Follow up. A week or two after your very first contact, offer them a call and/or send out an email to keep you fresh on their minds. Offer again some sort of reward with a deadline … i.e. “Get your totally free wedding site just for meeting with us! Rush, offer ends September 1st!” (Maybe a month or so after the Bridal Show date). Then you may think about offering another bonus offer for booking a program with you.
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